The eRAD is a unique diagnostic tool which enables any two parties involved in a business relationship, to independently or in collaboration, conduct a relationship "health check". These two parties could be internal or external, customer and supplier, business units, work teams, functions, workplace locations/sites or stakeholder groups or any combination thereof. The two parties could even be individuals seeking to understand and improve their working relationship.
The eRAD is based on 3 fundamental questions surrounding any business relationship:
- What is 'our' current approach to the relationship?
- What is our perception of 'their' current approach to the relationship i.e. the other party in the relationship?
- What is 'our' desired future state for the relationship?
The eRAD report created immediately upon completion of thequestionnaire, identifies the Current State and Desired Future State for the relationship under review and makes recommendations for bridging the gap between them.
The eRAD report reviews the key elements of culture, strategy, structure, process and people that underpin business relationships and reviews the six Key Results Areas that need to be managed and measured.
BBR is offering participants the opportunity for a free insight into the quality of their business relationships and ways in which those relationship may be improved.
Contact Liam, David or Jock at BBR to arrange an eRAD for your organization.
And to find out more about the eRAD and 0-10 Relationship Management, visit Tony Lendrum’s website 0-10RM.com



